Versus: Pepsi Cola vs. Coca Cola

As I think about these two soda products I find myself thinking about each one as a whole. How they taste, logo used, marketing slogans, and variations of each product.

Taste
This is perhaps the most important of all the factors that goes into putting sodas up against one another and according to my palette, Pepsi wins this by a fairly large margin. To me, Coke has a more flat and syrupy taste than Pepsi does. Pepsi also has that kick that makes your throat tickle as it goes down. I'm not sure what it is that makes that happen, but I like it. (Pepsi wins the taste test)

Logo
(Coca-Cola wins the logo test. They've stuck with the original with some slight variations along the way not shown here)

Marketing Slogans
(I don't give any advantage to either here. Both are about the same)

Pepsi

1909-1939	Delicious and Healthful
	When they find the Pepsi-Cola bottles are empty, their morale will go down another 10 points
	Pepsi-Cola hits the spot, 12 full ounces, that's a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you! Nickel, nickel, nickel, nickle, Trickle, trickle, trickle, trickle...
1939-1950	Twice As Much For A Nickel Too
1950-1953	The Light Refreshment
1953-1961	Be Sociable
1961-1963	Now It's Pepsi For Those Who Think Young
1963-1967	Come Alive! You're In The Pepsi Generation
1967-1969	Taste That Beats The Others Cold
1969-1973	You've Got A Lot To Live, Pepsi's Got A Lot To Give
1973-1975	Join The Pepsi People Feelin' Free
1974	Lipsmackin thirst quenchin (ace tastin motivatin good buzzin cool talkin high walkin fast livin ever givin cool fizzin) Pepsi
1975-1978	Have A Pepsi Day
1978-1981	Catch That Pepsi Spirit
1981-1982	Pepsi's Got Your Taste For Life!
1983	Pepsi Now!
1984	Pepsi, The Choice Of A New Generation
	Are you ready to take the challenge?
	Taste the difference
	Generation Next
	Join the Pepsi generation: feel the taste

Coca-Cola

• 1886 - Drink Coca-Cola.
• 1887 - Delicious! Refreshing! Invigorating! Exhilerating!
• 1891 - The Ideal Brain Tonic./The Delightful Summer-Winter beverage.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The Cold, Crisp Taste of Coke
• 1959 - Be really refreshed.
• 1963 - Things go better with Coke.
• 1966 - Coke ... after Coke ... after Coke.
• 1969 - It's the real thing.
• 1971 - I'd like to buy the world a Coke.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile.
• 1982 - Coke is it!
• 1985 - America's Real Choice
• 1986 - Red White & You (for Coca-Cola Classic)
• 1986 - Catch the Wave (for New Coke)
• 1989 - Can't Beat the Feeling.
• 1993 - Always Coca-Cola.
• 2000 - Enjoy.
• 2001 - Life tastes Good.
• 2003 - Real.
• 2005 - Make It Real.
• 2006 - The Coke Side of Life
  
• 2007 - Live on the Coke Side of Life
  
• 2009 - Open Happiness

Variations (current)
(I lean towards Coke on this one. I'm a big fan of Cherry Coke and Vanilla Coke)

• Pepsi
• Caffeine Free Pepsi
• Diet Pepsi
• Caffeine Free Diet Pepsi
• Diet Pepsi Max
• Jazz Diet Pepsi
• Diet Pepsi Lime
• Diet Pepsi Vanilla
• Pepsi Wild Cherry
• Diet Pepsi Wild Cherry
• Pepsi ONE

• Coke Classic
• Caffeine Free Coke Classic
  
• Diet Coke
• Caffeine Free Diet Coke
  
• Diet Coke w/Lemon
• Cherry Coke
  
• Vanilla Coke
• Coke w/Lime
• Coca-Cola C2
  
• Coca-Cola Zero
• Diet Coke w/Lime
  
• Diet Coke w/Splenda
• Diet Cherry Coke
  

Even though I gave Coke more advantages out of the four factors I considered, I still go with Pepsi for the taste. I think I'll go pour a glass now.